SEO: Celebrity-owned Fashion

Celebrity owned Fashion & Shapewear Brand Launches with SEO Strategy that Overtakes Spanx through Micro Influencers & Celebrity Endorsements.

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13599.46%
ROI
+$1M
in monthly revenue
1
successful launch

The Task

The Task

SKIMS, a renowned shapewear and loungewear brand founded by Kim Kardashian West, faced fierce competition in the fashion industry. The challenge was to increase organic search traffic and establish a deeper connection with their audience.

The work

SKIMS launched with a great website and prioritized fostering a community among its customers. They implemented interactive features on their website, including user-generated content galleries, customer reviews, and discussion forums. SKIMS also launched social media campaigns encouraging customers to share photos of themselves wearing SKIMS products using specific hashtags. These actions helped to increase the ROI for our efforts because quality traffic and positive behavior metrics were reinforcing rank-worthiness.

Micro & Macro Influencers:

We employed a back linking strategy with micro influencers that focused on pages that were core to SKIMS' brand. The SKIMS team simultaneously launched with massive celebrity endorsements on Instagram, which functioned as a macro-influencer campaign.

We also consulted on UX to make the shopping experience more intuitive and to showcase more product variants on the category pages. Additionally, some technical work was required in order to ensure that filtered pages were self-referencing canonicals and therefore could rank as standalone pages on Google.

The Result

Creating the perfect storm:

These things combined all flooded the site with high quality traffic that supported the targeted work within the back linking strategy. This led to an incredibly successful launch, garnering over $1M in monthly revenue within 5 months.

13599.46%
ROI
+$1M
in monthly revenue
1
successful launch

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We went from a brand new website not ranking for any keywords to first page rankings on 2-3 keywords - including being featured in a Google snippet for one keyword - in 3 months! I was honestly blown away by those results.
Philip Melton
Entrepreneur
They're a scrappy, no-nonsense agency that can deliver to small or large clients. The leadership team gave me personal time, understood my problem, and gave some SEO best practices for my area before ever trying to upsell. Very professional and very helpful.
Tom Disher
Software Engineer

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